So you may have heard that QR Codes are set to become the ‘next big thing’ but thinking to yourself, what is a QR Code!? QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly to text, emails, websites, phone numbers and more! You may have even got to this site by scanning a QR code!
QR codes are huge in Japan and across the East, and are slowly beginning to become commonplace in the West. Soon enough you will see QR codes on product packaging, shop displays, printed and billboard advertisements as well as in emails and on websites. The scope of use for QR codes really is huge, particularly for the marketing and advertising of products, brands, services and anything else you can think of.
How do I scan a QR Code?
If you have a smartphone like an iPhone, Android or Blackberry then there a number of different barcode scanner applications such as Red Laser, Barcode Scanner and QR Scanner that can read and decode data from a QR code. The majority of these are completely FREE, and all you have to do once you install one is to use your phone’s camera to scan the barcode, which will then automatically load the encoded data for you.